The client was looking for a bright, colourful, and fun creative design that would appeal to kids from the ages of 4-8. There was a lot of interest in creating some kind of character to go with the brand and incorporate them in a fun way! What’s a better way to get your kids to take their vitamins then have the monsters under their bed steal the vitamins away before they get them! This playful take incorporates the monster either eating the gummy, eating the product font or even stealing it away, to grab kids attention. The illustration style is very flat and cartoon like, to appeal to a youthful demographic.
