Logo Design, Packaging Design, and Business Card Design
Target Market
40+ women looking to de-stress
Creative Brief
The client was looking for a logo that incorporated the essence of bathing and nature into a serene packaging line. This luxury brand has everything from bath salts to skin care. Essence’s target audience is women looking to experience the essence of relaxation and take a night off from their busy lives. The logo incorporates the elements of nature into the shape of a bath tub. Each product line is based on a different nature element.