Sheri Lane was looking to help women heal from emotionally abusive relationships and transform their lives through life coaching. The branding required transformative elements combined with the concept of the moon cycles. The moon cycles represent the spiritual element she incorporates in her coaching, with the butterfly used to represent transformation. To incorporate these two elements, I designed the butterfly logo, with the moon inside of it’s wings to mesh these two elements together, showcasing transformative cycles. The use of the shimmer icons were added to give the logo a magical and spiritual feel. The colours in these designs are more feminine with gold to empower women to work to be their best selves!
