The client wanted a luxury look and feel for their product that resembles a human skin care line. The concept is that the product is so natural that humans could also use it on their skin. It was essential that the anatomy of the horse was displayed so the treatment areas could be highlighted for each product. Endo-Renu follows the Ayurvedic system of doshas, each design shows which dosha is associated with each individual product. These veterinary health products are meant to treats horses in a preventative manner trying to avoid future illnesses. The packaging is sleek and utilizes metallic colours to give it an extra dose of luxury. The horse displayed on the front is geometric and easily highlights the anatomy of the horse. The black leaf in the background brings the element of nature but also gives off a leather look and feel which resembles the horses shiny saddle and appeal to the equestrian market.
