The logo needed to be modern, simplistic, and exhibit a holistic vibe to appeal to nature lovers. Nick Laferriere specializes in outdoor photography for sports teams, hiking enthusiasts and anything in-between. There needed to be an element in the logo that subtly represented a camera. To show this, I incorporated the focus points on a camera into the letters “NL” which are Nick’s initials. This stand alone mark can be used on its own or with the logo text. The brand colours are holistic, tying the elements of nature into the brand. The pricing sheet needed to showcase his photography and be easy to understand.For this, I colour coordinated the different services to help his clients differentiate which type of service they are looking for. This layout was kept super simple and easy while incorporating natural colours.
